Writing & Editing for the Web | CSU Pro Dev

Courses

Writing & Editing for the Web

Course Description

Good grammar still matters in the digital age, but it?s only part of the equation when it comes to communicating effectively on the World Wide Web. How do you ensure that your online content will grab the attention of readers? And once you have their attention, how can you hold it? In this course, you will get a dynamic primer on making every word count for the Web, including techniques for crafting more concise and more compelling text. You'll also learn:

  • How to use keywords to your advantage
  • The importance of points of entry
  • How to make your content more inclusive and more readable for a global audience
  • Blogging Basics
  • Fundamentals of SEO (search engine optimization) and how it shapes successful content

Real-World Application

Students will apply what they have learned to edit a real world. A piece of online work (email, blog post, website copy, etc.) of their choice.

Prerequisites

None.

Course Objectives

Upon successful completion of the course, participants will be able to:

  • Write and edit more concise and more compelling online text
  • Use keywords to their advantage
  • Grasp the importance of points of entry
  • Create online content that is more inclusive and more readable for a global audience
  • Comprehend the basics of blogging
  • Understand fundamentals of SEO (search engine optimization) and how it shapes successful content

Topics

  • Finding your online voice: keeping it consistent with your brand
  • Know your audience: making your content inclusive
  • Developing tighter, brighter Web content
  • Crafting more concise headlines, sentences, and paragraphs
  • Style points: Ensuring consistency in online communications via a style guide
  • Fundamentals of SEO (search engine optimization): how keywords shape successful content
  • Behind-the-scenes blog tour: effective writing and editing for the Web in action

Course Content

What is Writing and Editing for the Web all about? 

THE BASICS

  • Finding your online voice: keeping it consistent with your brand
  • Know your audience: making your content inclusive
  • Let's Make a Tweet? No. 1: Class exercise for developing tighter, brighter Web content

MAKE IT TIGHT

  • Crafting more concise headlines, sentences, and paragraphs
  • Beware wordiness: how to reduce redundancies
  • Let's Make a Tweet? No. 2: Class exercise for developing tighter, brighter Web content

MAKE IT BRIGHT

  • A word (or two) about word choice: why good word choices are essential to effective writing and editing for the Web
  • Active voice: making your content pop
  • Fine-tuning: words of wisdom regarding grammatical usage
  • Avoid the jargon jinx: eliminate buzzwords for more effective online communication

GET IT RIGHT

  • Essentials of spell-checking and fact-checking
  • Keeping subjects and predicates aligned
  • Common pitfalls: affect vs. effect, fewer vs. less, it's vs. it's, etc.
  • Let's Make a Tweet? No. 3: Class exercise for developing tighter, brighter Web content
  • Style points: Ensuring consistency in online communications via a style guide
  • Fundamentals of SEO (search engine optimization): how keywords shape successful content
  • Behind-the-scenes blog tour: effective writing and editing for the Web in action

WORKSHOP

  • Hands-on writing and editing exercises using real-world, online examples provided by class

Schedule

October 18, 2017
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

May 8, 2018
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 0.7

Fee:  $350

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.