Using Google Adwords
If you have heard of the internet, you have heard of Google. Google is the largest search engine on the Internet and it plays a key role in your presence online. For example, when you go to the internet, you most likely refer to Google, Bing or Yahoo to search for a particular topic of interest. The links that pop up are your search results. So, what if you could have an influence on those search results? You can! With Google Adwords, you can run ads that target your audience, bring traffic to your website and remarket to them.
Upon successful completion of the course, participants will be able to:
- Learn the importance of search engine marketing and Google Adwords
- Explore the Google Adwords platform
- Get advice on how to create ads that target your prime audience
- Understand how to track ad performance
March 27, 2018
8:30 a.m.-4:30 p.m.
CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)
To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!
Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce. Students demonstrate their competence by successfully completing a course assessment.
All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.
Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.
Cost-Effective: The course is designed to minimize travel expenses and time away from work.
Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.
Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.
Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.
Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.
No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.