Getting the Most Out of Google Analytics | CSU Pro Dev


Understanding Google Analytics

Course Description

Whether you are brand new to Google Analytics or are looking for a refresher, Getting the Most Out of Google Analytics is for you. Google Analytics is a freemium web analytics service offered by Google, the world’s largest search engine and is the most widely used web analytics service on the Internet. It is only beneficial for marketers and business owners to understand the qualitative and quantitative data of your website in order to make smart decisions to improve your business and a customer experience online.  This course provides a broad introduction of what Google Analytics is, how to setup an analytics account, how to use its interface and find actionable insights in your data.

Course Objectives

Upon the successful completion of this course, participants will be able to:

  • Know what Google Analytics is
  • Understand how Google Analytics can benefit a company
  • Know how to set up Google Analytics
  • Understand the fundamentals of website analytics
  • Understand how to use Google Analytic’s Interface
  • Be able to analyze data provided by Google Analytics
  • Generate reports in Google Analytics


April 17, 2018
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 0.7

Fee:  $350

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.