Successful Event Planning | Cleveland State University Professional Development Center in Cleveland


Successful Event Planning

Course Description

Successful Event Planning is a 7-hour course designed to help students plan and execute successful branded events such as fundraisers; grand openings; trade shows; press conferences; and new product/program launches. Students will explore the planning, execution and evaluation phases of event planning. Interactive exercises and real life examples will reinforce the discussion and material presented.

Course Objectives

Upon successful completion of the course, participants will be able to:

  • Know key elements of a branded event.
  • Understand the importance of date selection.
  • Know how to set goals and objectives.
  • Understand the role of sponsors and community partners.
  • Establish a realistic budget.
  • Know venue selection and have checklists.
  • Know vendor selection and have checklists.
  • Promote the event with an integrated marketing campaign.
  • Know how to organize event staff/volunteers
  • Understand signage.
  • Know program development that is event appropriate.
  • Know how to anticipate emergencies.
  • Know the benefits of project management documents.
  • Identify benchmarks for effective evaluation.

Course Content

Coming soon!


April 11, 2018
8:30 a.m.-4:30 p.m.


CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 0.7

Fee: $350

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.