Search Engine Optimization | CSU Pro Dev


Search Engine Optimization

Course Description

Learn the latest techniques to give your website and page content the best results in search engines. Whether you are new to SEO or just looking to stay current with the latest trends and techniques, you will find this course useful.

  • Determine the online competitive landscape of a particular industry
  • Create and implement a keyword strategy
  • Define the main elements of a well-optimized website
  • Create and implement a content promotion strategy
  • Setup a basic blog with optimized page(s)

Real-World Application

Students will create a basic blog/website and apply tactics discussed to their newly created website.

Course Objectives

Upon successful completion of the course, participants will be able to:

  • Create a blog
  • Create a basic article
  • Apply tools discussed to analyze websites
  • Conduct a short website audit
  • Create a road map and campaign calendar
  • Track your new website with Google Analytics
  • Create a basic executive summary report


  • Campaign Setup Activities
  • Search Engine Optimization Tactics
  • Social Media Optimization
  • Local Search Optimization
  • Algorithm Changes and Reporting Tools
  • Basic HTML Authoring and Image Optimization

Course Content

  • What is SEO?
  • Pyramid
    • Technical
    • Keyword Research
    • Content Strategy
    • Social Media
  • SEO Setup
      • Discovery
      • Personas
      • Website Audit
      • Road Map
      • Analytics Setup
      • Ongoing Strategy
  • SEO Reporting
    • Algorithm changes
    • Trends
    • Analytics Metrics (KPIs)
    • Reports
  • SEO Tactics
    • Maintenance (GWMT, Audits)
    • Content Planning
    • Content Optimization (Headings, Copy, Links, Graphics, Videos, etc.)
    • HTML Optimization (Title, METAs, ALTs, etc.)
  • HTML Optimization
    • Source code review (sample website)
  • Image Optimization
  • Social Media Optimization
  • Local Search Optimization


February 27 & 28, 2018
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 1.4

Fee:  $695

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

 Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.