Qualitative Business Research (Online) | Cleveland State University Professional Development Center in Cleveland

Courses

Qualitative Business Research (Online)

Course Description

Words are powerful information sources for sound business decisions. As a business leader, you talk to others when you have a question or need to solve a business problem. They provide a richness of information that numbers alone cannot.

How can you effectively harness the power of words when you have a need to know something? Learn how to use qualitative methods (information in words) to make the best possible business decisions in our course.

Course Objectives

At the completion of this course, students will be able to:

  • Have an understanding of how qualitative information provides benefits that numbers alone cannot.
  • Possess effective strategies for conducting interviews.
  • Interpret interview results.
  • Do surveys that have open-ended questions.
  • Summarize open-ended survey results to address real-world business decisions.
  • Understand how words give us helpful decision-making information that numbers alone cannot.
  • Plan individual and focus group interviews for business decision-making.
  • Interpret the results of such interviews to help answer a business question or make a decision.
  • Create surveys that have open-ended questions for business decision-making.
  • Interpret the results of such open-ended surveys to help answer a business question or make a decision.
  • Provide information on the differences between Onboarding during the “candidate phase” versus the “employment phase”.
  • Design an outline for Onboarding that will be beneficial in your own organizations.
  • Understand the importance of Onboarding to the financial health of an organization.
  • Gain a knowledge of the connection between the public relations, recruitment, hiring and long-term success of employees.
  • Have a working outline for Onboarding that will be useful in your own organization.

Course Content

  • How Can Qualitative Information (in Words) Help You Make Better Business Decisions?
  • What are some ways we can collect business information (qualitative data) in words?
  • How do business decision makers use qualitative data?
  • How to be a good consumer of qualitative data
  • Individual Interviews in a Business Context
  • How do business leaders use individual interview results?
  • Let’s practice planning and conducting an individual interview
  • Let’s practice writing up the individual interview results
  • Let’s discuss what these results mean for business decision making
  • Focus Group Interviews in a Business Context
  • How do business leaders use focus group results?
  • Let’s practice planning and conducting a focus group interview
  • Let’s practice writing up the focus group interview results
  • Let’s discuss what these results mean for business decision making
  • Open-Ended Surveys in a Business Context
  • How do business leaders use open-ended surveys?
  • Let’s practice planning and conducting an open-ended survey
  • Let’s practice writing up the open-ended survey results
  • Let’s discuss what these results mean for business decision making

Schedule

Online

CEUs: 1.6

Fee: $495 (only available in a certificate)