Master Marketing Professional Certificate | Cleveland State University Professional Development Center in Cleveland

Courses

Master Marketing Professional Certificate

Certificate Description

The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention to digital marketing strategies. To succeed today, companies must connect with customers and other businesses through digital channels and must adjust their marketing mix accordingly. These tiered certificate programs focus on helping marketers to build and sustain successful, integrated traditional and digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to organizations, as emerging technology continues to dictate the way marketing is practiced.

A certificate is awarded after completion of each of the required courses. Students must register in each individual course separately or call 216.687.6957. This provides students the opportunity to move at their own pace.

 

Building your Brand

Developing a Marketing Plan

Persuasive Writing

Content Marketing Strategies

Digital Marketing Strategies

Using Google Adwords

Understanding Google Analytics

Producing High-Quality Videos

Professional Video Editing

Search Engine Optimization (SEO)

Social Media Marketing

Writing & Editing for the Web