Marketing Analytics Certificate | Cleveland State University Professional Development Center in Cleveland


Marketing Analytics Certificate

Certificate Description

There’s no doubt data collection along with the analysis, assessment and use of that data is an invaluable and important tool for business. It is as invaluable and important as the sales results from your marketing campaigns. If you don’t understand what’s in your database and what it’s telling you, you’re doing your marketing in the dark. This certificate program will help you take a deeper dive into marketing analytics; what it can mean to you, what you can do with it and how it can empower you to make better decisions.

Certificate Coursework

A certificate is awarded after completion of each of the required courses. Students must register in each individual course seperately or call 216.687.6957. This provides students the opportunity to move at their own pace.

Applied Business Analytics (BUS 600)

Foundations of Marketing Analytics Using SAS

Introduction to Business Analytics (BUS 575)

Statistical Foundations of Marketing Analytics Using SAS