Introduction to Multicultural Marketing (Online)
The U.S. population is becoming more diverse each day. Current estimates show that minorities a close to 40% of the current U.S. population, and have been driving population growth for close to 20 years. This shift in the ethnic and cultural makeup of the U.S. requires a shift in how marketing and communication strategies are conceived and executed. This course is designed for professionals who currently or wish to serve multicultural (diverse) populations. It is designed to provide participants with basic knowledge of multicultural populations and an appreciation for how marketing communication efforts can be tailored in order to successfully reach these groups.
Upon successful completion of the course, participants will be able to:
- Explore and understand the demographic shift in the U.S. population
- Describe key demographic characteristics of the major U.S. ethnic groups
- Understand the evolution of multicultural marketing in the American context,
- Explore the impact of immigration on national culture and its implications for marketing practice.
- Articulate key marketing principles for multi cultural target segments
- Analyze the ethical issues involved in marketing to multicultural America.
October 2-22, 2017
To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!
Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce. Students demonstrate their competence by successfully completing a course assessment.
All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.
Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.
Cost-Effective: The course is designed to minimize travel expenses and time away from work.
Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.
Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.
Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.
Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.
No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.