Improving Email Promotions (Online) | CSU Pro Dev

Courses

Improving Email Promotions (Online)

Course Description

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing.

Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

Course Objectives

At the completion of this course, students will be able to:

  • Understand how email promotion works and how email promotions are sent to prospective and existing customers.
  • Knowpractical, how-to knowledge of the best times to email, best days to email, and how to test email copy.
  • Write effective email copy.
  • Avoid spamming people, how to target emails to the interests of people, and how to follow up with those people interested in one’s products or services.
  • Have a technical understanding of open rates, click through rates, conversion rates, how commercial email vendors function, and what data to analyze to improve one’s email promotions.
  • Have an overall understanding of how email promotion works and how email promotions are delivered to people.
  • Possess guidelines on how to write effective email copy; Know how to avoid spamming people and how to target emails to those people most interested in your product or service.
  • Gain the technical knowledge to understand how commercial email vendors function and how to work with a commercial email vendor to optimize email promotions.
  • Know when to email, what to email, and how to analyze your email response rates, including open rates, click through rates, and conversion rates.

Course Content

  • Why email marketing
  • Targeting promotions in the Internet Age
  • Return on Investment (ROI) for email promotions
  • The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing
  • How email works
  • How commercial email vendors function
  • Analyzing Open, click through and conversion rates
  • Cleaning and updating email lists How HTML and text emails differ
  • Writing email copy
  • Writing a good subject line
  • Writing email body copy
  • Writing response and action copy
  • Design and formatting email promotions
  • Testing and tracking emails
  • Frequency and best times to email
  • How to test different emails
  • Following up on inquiries
  • Creating a one year email marketing plan

Schedule

Online

CEUs: 1.6

Fee: $195