Entrepreneur's Momentum: Lessons in Building your Idea Into a Business Part 2 | Cleveland State University Professional Development Center in Cleveland


Entrepreneur's Momentum: Lessons in Building your Idea Into a Business Part 2

Course Description

Being an entrepreneur is an incredible growing experience that can be best described by someone who is an entrepreneur. Speaking with hundreds of people who want to start a business and confused on how to start is the genesis for this idea. There is good content that exists for well-funded start-ups or established markets, however a lack of good guidance for early stage ideas.


Each student is required to be prepared to start the class with either a business in early its stages or have an idea for a business they plan to pursue.

Entrepreneur's Momentum: Lessons in Building your Idea Into a Business Part 1

Course Objectives

Part 2: The focus of this course is the time span of taking the business up to proof of concept or Alpha prototype. In this phase, the student/business has moved past the idea phase and well into conceptualizing the product. The idea has been vetted for viability and working toward developing a marketable product.

  • Develop a brand
  • Know the patent process
  • Understand product appearance and self-sell
  • Work with consultants
  • Understand attorney fees
  • Name your product
  • Select brand colors
  • Know trade shows rules
  • Understand interns-how to hire the best
  • Create tag lines
  • Develop a mission Statement
  • Understand supply chain
  • Identify bloggers in your category
  • Understand the importance of a YouTube channel
  • Know distribution pricing
  • Develop customer service
  • Understand domain scam artists in Asia
  • Know 3D printing tricks
  • Calculate customer acquisitions costs
  • Design packaging for your product


April 27, 2018
8:30 a.m.-4:30 p.m.


CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 0.7

Fee: $350

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.