Courses

Digital Marketing Strategies

Course Description

Today, we live in a digital world. Digital Marketing Strategies aren’t just confined to your marketing team.  By understanding how to align business strategy with marketing strategy, marketers and business leaders will become better decision makers in relation to their products, services, customers, brand, and competition.  As digital marketing trends are ever-changing, marketers and business leaders must be able to adapt, plan, implement, and measure the impact of digital marketing efforts that are suited to today’s customer and business goals.

 Real-World Application

This course helps marketers to build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to organizations, as emerging technology continues to dictate the way marketing is practiced today.

Prerequisites

Social Media Marketing, Search Engine Optimization, HTML 5 and Cascading Style Sheets, Photoshop, and/or equivalent knowledge.

Course Objectives

Upon successful completion of the course, participants will:

 ·         Understand what digital marketing strategies are

 ·         Comprehend digital marketing trends

 ·         Learn the basics of digital marketing platforms

 ·         Reach a targeted audience

 ·         Build deeper relationships with customers

 ·         Influence the digital path for customer purchase

Schedule

October 11 & 18, 2016
8:30 a.m.-4:30 p.m.
Location: CSU's West Center, 26202 Detroit Road, Westlake, Ohio 44145 (map)

April 7 & 14, 2017
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 1.4

Fee: $695

Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.