Courses

Content Marketing Strategies

Course Description

Have you ever written a blog post, created a fancy email, or shared an image only to hear crickets? As experts say, ‘Content is King’ and if content marketing is done right, it can beautifully build authority and amplify your message to audiences. Content embraces many areas from social media, email, traditional PR, website content, print and more. During this course, you will understand what content marketing is, identify content marketing mistakes, identify your prospects, learn how to write messages and create quality content, and insert that knowledge into various marketing channels such as social media, email marketing, website, print and more.

This course is for current business owners who want more attention for their work, marketers looking to up their game, or people wanting to sharpen their skills in relation to copywriting, storytelling, or expanding their skillset.

Course Objectives

Upon successful completion of this course, students will know:
•    What a content strategy is
•    Common content marketing mistakes
•    How to identify and build an audience
•    How to build relationships
•    How to create valuable, quality content
•    Ways to generate leads

Schedule

November 10, 2016 
8:30 a.m.-4:30 p.m.
Location:  CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

May 3, 2017
8:30 a.m.-4:30 p.m.
Location: CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 0.7

Fee:  $350

Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.