Consumer Insights (Online) | Cleveland State University Professional Development Center in Cleveland


Consumer Insights (Online)

Course Description

What do all top brands have in common? The ability to connect with the target audience, make a lasting impact and cultivate loyalty relationships. This does not happen by chance, it requires skilled marketers who are able to tap into the minds of the consumer, think as they think and feel as they do. The marketer who understands how, why, what and when people buy is of immense value. This is marketer is able to use both quantitative and qualitative methods to investigate and develop relevant consumer insights that make their brands successful. In this course, participants begin the journey of developing the skillset needed to get into the “hearts, minds and motives” of consumers.

Course Objectives

Upon successful completion of the course, participants will be able to:

  • Understand and describe the role of consumer insights in the advertising planning process. 
  • Understand and develop the skills needed to generate insights.
  • Understand the importance of consumer research to the insight generation process.
  • Gather consumer input for the purposes of generating insights
  • Generate insights from quantitative and qualitative consumer data.


January 29-February 23, 2018

CEUs: 1.4

Fee: $695

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.