Contributor: Adrian Rutt
It’s no secret anymore. You can’t fight it. No matter how hard you try, it’s going to happen. It’s taking over. You only have two choices: fight or learn. Of course I am not talking about monsters, Godzilla, or hobbits, but rather technology. Adapt or die may seem a little extreme, but I’ve seen plenty of businesses die holding on to, as they say, “the ole fashioned ways.” Old fashioned is good for drinks; less so for marketing strategies.