Building your Brand | CSU Pro Dev


Building your Brand

Course Description

Most of us appreciate the importance of a brand to a company like McDonalds, a service like FedEx, or a product like the iPad. But what do people mean when they talk about personal brands? And, why exactly do you need a brand, anyway? In essence, a brand is a thought (accompanied by a feeling) that lives in the mind of another person. Your brand is the shorthand way people think about you and decide how they want to interact with you. In product marketing, there’s a saying that applies to personal brands as well: “A brand is more than a word; it’s the beginning of a conversation.”

Course Objectives

Upon successful completion of this course, participants will be able to:

  • The Importance of Branding
  • When Should You Brand?
  • Types of Brands
  • What Goes Into a Brand?
  • What's in a Name?
  • Brand Positioning
  • Building Brand Personality
  • Strengthening Your Core Brand
  • Creating an Online Identity


Please contact our center for course schedule. Phone: 216.687.6957 or Email Us:




CSU's Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)

CEUs: 0.7

Fee: $350

To receive the EARLY BIRD RATE, you must register at least 6 weeks prior to the start date of the course. Corporate, CSU Student, Alumni and Organization membership discounts available!

Course Benefits

Competency-Based Professional Development: Our programs increase learner retention through application, which results in a more productive workforce.  Students demonstrate their competence by successfully completing a course assessment.

All Inclusive: Each course delivered at CSU includes materials, pre-test and post-test, coffee, snacks, lunch and convenient, on-site parking.

Educated and Experienced Instructors: Our instructors bring years of real-world, classroom and CPA, CFA, SHRM, PhD and MBA experience. Many hold leadership positions in northeast Ohio organizations and have taught at the graduate and undergraduate levels.

Cost-Effective: The course is designed to minimize travel expenses and time away from work.

Convenient: Flexible schedules are not only an attractive option, but a necessary for busy professionals.

Networking Opportunities: Learn from instructors and colleagues who have a variety of industry experiences to share.

Audit option: Students have the option to audit a course they have already attended at no charge within one academic year. Interested students must notify the ProDev office requesting to audit a course a minimum of 10 business days prior to the course start date to ensure there is enough seating. Audit students are responsible for their own parking and lunches. New materials will not be provided.

Corporate, Custom Availability: Can be custom-tailored to the needs of your organization to provide skills your workforce can apply immediately as a corporate training if requested.

Refund Policy

No refunds will be issued if notification is not received seven business days prior to the first day of class. Registrants who cancel will receive a refund, less a $50 processing fee, if we receive written notification a minimum of seven business days prior to the first day of class.